The short version
We look at your data before we propose anything, put the plan in writing as a 30/60/90 day plan, and then work through the sequence: fix measurement first, pick up the easy wins in the ad accounts, then build the creative and conversion work that compounds over time. Channels usually start improving from week two, and the deeper work lands over the full 90 days. After that, we either hand the system over or keep running it, depending on the engagement you picked. The ordering is fastest payback first. Measurement comes first because nothing can be judged without it. Paid ad account fixes come second because they’re pure leverage on spend you’re already making. Creative and conversion come third because they’re the biggest lever but take time to get right, so the early wins pay for them while they develop.Step by step
1
Intro call, about 30 minutes
A straightforward conversation about where growth is stuck: your numbers, your channels, and what you’ve already tried. By the end we’ll both have a good sense of whether it’s worth going further.
2
Read-only access and the audit, a few days
You invite us into the ad accounts and analytics as read-only, which carries zero risk to anything currently running, and we dig in. What we check and why is documented in full in the audit. You get the findings whether or not we end up working together.
3
The written 30/60/90 day plan, and ongoing
This is a working document: the first 30 days, the next 30, and the 30 after that, plus what the ongoing rhythm looks like once the heavy lifting is done. It covers what we’ll fix, what each phase should unlock, what it costs, and the outcomes we’d own together. We walk through it, adjust it, and it becomes the source of truth for the engagement.
4
Kickoff and access, week 1
One working session to lock in goals, the North Star metric, guardrails, and ways of working, while full access and assets land in parallel. The getting started checklist covers what we need. Setup is the most intensive stretch of the whole engagement, so we front-load it.
5
Days 1 to 30: measurement and quick wins
The growth sheet goes live, tracking leads or sales in and spend out daily. Qualified signal gets wired back to the platforms. The account fixes from the audit get made: overlap, exclusions, frequency, learning issues. We work around whatever is already performing. Most engagements feel the first lift here.
6
Days 31 to 60: creative strategy and message match
New angle research, scripts, statics, and the first fresh creative batches into prospecting, with landing pages brought into line with the hooks. This is the compounding layer. It comes second on purpose, so the first month’s wins can fund it.
7
Days 61 to 90: conversion, email, and the ongoing plan
Email flows made congruent with the ad angles, remaining conversion leaks closed, and tests read properly. The first 90 days end with a review against the plan. If you took the System Build, this is where we hand over: the system is documented, it’s yours, and you run it from here. If we’re your Growth Partner, the engagement rolls month to month into its ongoing rhythm: maintain what’s working, scale what’s next. You can step away whenever it stops being worth it, and the system still goes with you.
Your time commitmentThe kickoff takes about 90 minutes. After that it’s one to two hours a week, mostly async reviews and quick approvals. We’d rather have fast, decisive feedback in small doses than long meetings. What we need from you is covered in feedback & comms.