> ## Documentation Index
> Fetch the complete documentation index at: https://www.dogoodthings.co.nz/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# How the growth marketing system works

> do good things is a growth marketing studio in Queenstown, NZ for consumer and prosumer brands. The system we build, the order, cost, and inputs.

## Who we are

do good things is a [growth marketing studio](https://www.dogoodthings.co.nz) based out of Queenstown, New Zealand, working with consumer and prosumer brands across NZ, Australia, and beyond. We design, build, and manage AI-backed growth marketing systems that bring performance creative, paid ads, AI Search/SEO, and conversion together in one workflow. Engagements start with a [free audit](/docs/the-audit) and come two ways: [a one-off system build from NZ\$12k that we hand over, or a growth partnership from NZ\$6k per month where we build it and run it](/docs/engagements-pricing). Either way, we agree the outcomes we're accountable for before the work starts. As your growth partner, we become the fractional head of growth within your brand.

## The system we build

Every engagement assembles the same system, tuned to your brand. Two foundations make everything else work: knowing your numbers, and knowing your customer. The channels that drive and capture demand are built on top.

<CardGroup cols={2}>
  <Card title="Data & attribution" icon="chart-line" href="/docs/system/data-attribution">
    Tracking, attribution, and one view of the numbers everyone trusts.
  </Card>

  <Card title="Performance creative" icon="wand-magic-sparkles" href="/docs/system/performance-creative">
    A steady pipeline of creative stories built on real understanding of your buyers: what they want, what frustrates them, what else they've tried. Together with data & attribution, this is the bedrock of the whole system.
  </Card>

  <Card title="Paid ads" icon="bullhorn" href="/docs/system/paid-ads">
    Meta, Google, and newer placements, managed against your real numbers.
  </Card>

  <Card title="AI Search/SEO" icon="magnifying-glass" href="/docs/system/ai-search-seo">
    Being the answer when customers ask Google, or ChatGPT.
  </Card>

  <Card title="Conversion & email" icon="envelope-open-text" href="/docs/system/conversion-email">
    The conversion events your revenue flows through, and lifecycle email that keeps customers coming back.
  </Card>

  <Card title="Agentic AI workflows" icon="robot" href="/docs/system/ai-workflows">
    Automation that keeps the flywheel spinning between human decisions.
  </Card>
</CardGroup>

## Who we're a good fit for

* **You're a marketing leader or founder of a consumer or prosumer brand.** Most of the brands we work with have already done growth marketing in pieces: ads with one agency, creative with another, email handled in-house. Each piece worked, sort of, on its own. That's where we integrate best. The pieces exist, and what's missing is one system connecting them.
* **You want senior operators doing the work.** You'll work directly with the people who run the growth marketing system.
* **You value a problem-solving, get-it-done approach.** When something is losing money, you hear it in that week's update, not the monthly review.
* **You're comfortable being accountable to numbers.** Because we own outcomes together, we'll ask you to agree on what success looks like up front, in writing, so we're all on the same page.

<Warning>
  **Where we're probably not the best fit**

  We'd rather be upfront early than waste your time. If what you need right now is a brand campaign with no performance accountability, a one-off design project, or extra hands to execute a plan that's already set, we're probably not the best value for you. We'll say so on the first call, and we're happy to point you toward people who do that work brilliantly. Not sure which side of the line you're on? Ask us.
</Warning>

## Start here

<CardGroup cols={2}>
  <Card title="How it works" icon="route" href="/docs/how-it-works">
    The full journey from first call to a running growth system.
  </Card>

  <Card title="The audit" icon="clipboard-check" href="/docs/the-audit">
    Where we look first inside your accounts, and why.
  </Card>

  <Card title="Engagements & pricing" icon="tag" href="/docs/engagements-pricing">
    How the engagement is shaped, how pricing works, and what's always included.
  </Card>

  <Card title="Client guide" icon="book-open" href="/docs/guide/client-guide">
    Already working with us? What to expect, week by week.
  </Card>

  <Card title="FAQ" icon="circle-question" href="/docs/faq">
    Short answers to the questions most new clients ask.
  </Card>
</CardGroup>
